Urbanica Hotels

Urbanica is a hospitality firm committed to bringing together the best in location, design, culinary experience, and personalized service — at a reasonable rate. With an ambitious expansion plan across hotels and F&B venues in Miami, they needed a marketing department built from scratch to fuel it.

As their first marketing hire, I built the department from the ground up — developing an integrated marketing plan, leading a full brand rebranding, and launching new venues while strengthening Urbanica's positioning in the competitive Miami market. Reporting directly to the owners, I partnered with PR firms, digital agencies, and internal teams to drive awareness, occupancy, and revenue across all concepts.

Expertise: Brand Strategy · Brand Identity · Marketing Planning · Content Creation · Photo & Video Direction · Website Redesign · SEO · Social Media · Email Marketing · PR & Influnecers · Partnerships & Events · Reporting & Analytics