Paraíso

Located in Capitol Hill, Paraíso Taquería & Mezcalería offers a creative cuisine inspired by the streets and home kitchens of Mexico. Launching a new concept in a competitive D.C. market, the brand needed a strong identity, a loyal community, and a marketing strategy to grow both.

I partnered with the team to build the brand from the ground up — shaping strategy, positioning, and identity, then bringing it to life through seasonal campaigns, local partnerships, and event programming that deepened community connection. We earned features in Forbes, Eater DC, and Washingtonian — building a presence that extended well beyond Capitol Hill.

Expertise: Brand Strategy & Positioning · Marketing Planning · Content Creation · Photo Direction · Graphic & Website Design · Local SEO · Social Media · Paid Social · Influencer Programs · Email Marketing · Events & Community · Analytics & Reporting