Moonflowers

Moonflowers Co offers organic, premium quality saffron that is handpicked with love by women in Afghanistan. Known for its calming and anti-inflammatory effects, saffron is a red-gold adaptogen used for centuries as a powerful medicine and culinary herb. Rooted in culture, sustainable sourcing, and fair labor, Moonflowers expands horizons — introducing a virtuous product that elevates your well-being while empowering women.

I partnered with the founder to shape the brand’s identity, launch the product, and build an omnichannel strategy grounded in purpose and meaningful storytelling — helping transform saffron from a single ingredient into a brand rooted in story, craft, and human connection. Through over a hundred collaborations with acclaimed chefs, artists, and entrepreneurs — including Samin Nosrat, goop, and Pop-Up Grocer — the brand built a vibrant community and earned its place in The New York Times, Forbes, goop, The Cut, Well + Good, Saveur, and Travel + Leisure.

Expertise: Brand Strategy · Creative Direction · Packaging & Identity · DTC Ecommerce Email Marketing · Paid Media · PR Management · Influencer & Creator Strategy · Content · Community Building